The year of COVID-19 has been a year of mergers. Some organizations have become stronger during this challenging year and sought to expand their impact by joining forces with a similar organization. Other organizations, facing dwindling revenues, have paired with mission-aligned nonprofits to increase efficiency. Mission Minded has served multiple mergers in its 20+ years.
Category: Brand Strategy
If Brands Were People, Would You Want to Spend Time With Yours?
Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type. You meet them for a first date and they talk relentlessly about themselves the entire time, never showing any real interest in you. Unless it’s
Does Your Board Have to Approve Your Brand?
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique reputation for your nonprofit or independent school, then you know; even when you enlist expert consultants, branding projects take time and energy and investment. And
Why Your Foundation Needs a Brand
Let’s face it. Foundations don’t have the same reasons as other nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about them? Plenty, it turns out. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the
Telling the Intermediary’s Story
If you have attended one of our Minute Message Model trainings, you know that we are big proponents of telling stories to engage people more deeply with your mission. But what do you do if your organization doesn’t provide direct services? Is there still a story to tell? Many organizations in the nonprofit world are