Will Your Merger Succeed? Consider This Factor

The year of COVID-19 has been a year of mergers. Some organizations have become stronger during this challenging year and sought to expand their impact by joining forces with a similar organization. Other organizations, facing dwindling revenues, have paired with mission-aligned nonprofits to increase efficiency. Mission Minded has served multiple mergers in its 20+ years.

Does Your Board Have to Approve Your Brand?

Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique reputation for your nonprofit or independent school, then you know; even when you enlist expert consultants, branding projects take time and energy and investment. And