Brand Strategy

Hazards Ahead: How to Help Your School Succeed in 2024

Hazards Ahead: How to Help Your School Succeed in 2024

At Mission Minded, we partner with independent schools of all kinds and sizes across the country to boldly elevate their reach and impact. And we’re seeing some trends. With our…

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Your Brand is the Key: Unlock Fundraising Success

Your Brand is the Key: Unlock Fundraising Success

If you’re falling short of your fundraising goals, it may be time to strengthen your organization’s brand. Many nonprofits and schools overlook their brand as a foundational piece in their…

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The Power of Simple Language

The Power of Simple Language

“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…

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Be Honest About Competition—It Might Just Make You a Better Collaborator

Be Honest About Competition—It Might Just Make You a Better Collaborator

People don’t like to talk about competition in the nonprofit world. For many, competition suggests a dog-eat-dog fight where one valuable nonprofit edges another out of the marketplace. It’s more…

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