Brand Strategy

Explore our resources on how to create a bold nonprofit brand strategy that drives mission impact and donor engagement.
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Every Organization Needs a Headline. What’s Yours? (Part 1)

Every Organization Needs a Headline. What’s Yours? (Part 1)

Nonprofits and schools are facing shorter attention spans, fiercer competition, and more noise than ever. That’s why we’ve evolved our Minute Message Model™ with one powerful new tool: the Headline.…

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Ensure Your Nonprofit’s New Name Hits the Mark

Ensure Your Nonprofit’s New Name Hits the Mark

Changing a nonprofit’s name is one of the most invigorating efforts an organization’s leaders can undertake. When a name no longer serves your organization—or leads to confusion—it's a necessity.

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Part 2: Strategic Reinvention in Action

Part 2: Strategic Reinvention in Action

Mission Minded has rebranded! Here are some of the cultural and market forces that shaped it and how we predict they’ll impact foundational strategies for your organization.

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Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment

Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment

Mission Minded’s brand is evolving because we know that boldness and intentionality will inspire your audiences to act. So we’re elevating audacious ideas in the nonprofit and education sectors that…

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