Carolina Friends School
Being bold comes with risks. Striking design and engaging content might attract attention, but could it also open the school up to criticism?
Being bold comes with risks. Striking design and engaging content might attract attention, but could it also open the school up to criticism?
Expressive imagery and voice-over narration in the campaign video captured the gravitas of the 200-year-old institution while giving a heroic voice to those who would ensure its future.
To translate the brand from features-focused to benefits-driven position we partnered with their leaders to create a new name.
Flint Hill’s new logo and visual identity system embody the school’s curious and innovative nature.