Imagine a table
For generations, that table has been set for the same people—the same voices, the same perspectives, the same power. If you weren’t invited, you had to fight for a seat. And even if you got one, you were told to sit quietly, take up as little space as possible, , and be grateful.
Now, let’s imagine something different.
A table where everyone has a comfortable seat—not as a favor reluctantly doled out, but because you belong, and others are eager to see and hear from you. At this table you have the same access to tools and opportunities as everyone else. A space where you’re not given scraps, but you’re part of shaping the meal.
So when we say that we’re committed to creating a more diverse, equitable, and inclusive culture—that’s the work we’re talking about.
This work is about fairness, not favoritism. When we level the playing field fairness, dignity, and respect are enjoyed by all of us.
Mission Minded’s Role in This Work
At Mission Minded, we know that stories shape the world. The ones we tell—and the ones we help our clients tell—either reinforce the status quo or challenge it. Stories can invite more people in or leave them out. And so every day, we strive to hold each other accountable, and to continuously learn to do better.
Here’s how we put our commitment to justice into practice
- We check for bias: We’ve partnered with our DEI advisor to learn, and embedded inclusive practices that lead to justice in our messaging, design, and client deliverables so we don’t unintentionally reinforce harmful narratives—because good intentions alone aren’t enough.
- We tell better stories: We don’t do diversity for show. We don’t just add “diverse” stock photos onto campaigns. We help clients move beyond savior-based messaging (which makes communities look helpless) to stories of strength, leadership, and power.
- We commit to constant learning: One-time trainings is not enough so we continuously practice. We have real conversations—including monthly DEI sessions, andSlack discussions around dead idioms (where we unpack words and phrases that have racist, ableist, or sexist roots.)
- We hold ourselves accountable: When we mess up, we own it, fix it, and learn from it. That’s why we audit our processes regularly and challenge ourselves to do better.
- We share what we learn: We believe nonprofits should have everything they need to succeed. So when we learn something about asset-based framing, creating inclusive donor profiles, or creating accessible design, we share it. We weave it into our work with clients, and anyone visiting our website can access our learnings through free guides and blogs.
- We listen: One of our core values is “reach out and invite in,” which means listening, learning, and evolving so we and our clients can be unapologetically bold. If you have thoughts on how we can deepen our commitment to this work, we’d love to hear them. Share your insights with us at amplify@mission-minded.com.
Join Us
Our commitment to justice isn’t about guilt or calling people out. It’s about inviting everyone in. Because at the end of the day, we all want fairness. We all want to be seen, valued, and respected.
So let’s build that together.
Learn With Us
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