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Brand Strategy for Schools

In this six-part video series, Mission Minded Partner and Director of Education Strategy Romayne Levee gives you the tools you need to diagnose and strengthen your school’s brand with six easy, practical steps.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 1 of 6

Presented by Romayne Levee

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 1 of 6

In part one, you'll assess the brand your school currently has. You will answer a series of questions to help you better understand where your brand is falling short, where it's excelling, and the opportunities you have to double down on its unique value.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 2 of 6

Presented by Romayne Levee

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 2 of 6

In part two, you'll identify your true mission-fit audiences that will help you achieve your school’s goals and mission.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 3 of 6

Presented by Romayne Levee

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 3 of 6

In part three, you'll examine your school’s competition. And this isn’t about disparaging other schools.

It's about understanding your competitors, who they are by reputation, what they're known for, and if and how you relate to them.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 4 of 6

Presented by Romayne Levee

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 4 of 6

In part four, you'll find the brand opportunity for your school. In other words, identify what makes your school meaningfully different.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 5 of 6

Presented by Romayne Levee

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 5 of 6

In part five, you'll create your school's brand position. This will help you reinforce what makes your school different amongst others to prospective families.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 6 of 6

Presented by Romayne Levee

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World – Part 6 of 6

In part six, you'll begin to send the signals that communicate what's unique about your school to your most important audiences.