In this six-part video series, Mission Minded Partner and Director of Education Strategy Romayne Levee gives you the tools you need to diagnose and strengthen your school’s brand with six easy, practical steps.
In part one, you'll assess the brand your school currently has. You will answer a series of questions to help you better understand where your brand is falling short, where it's excelling, and the opportunities you have to double down on its unique value.
In part two, you'll identify your true mission-fit audiences that will help you achieve your school’s goals and mission.
In part three, you'll examine your school’s competition. And this isn’t about disparaging other schools.
It's about understanding your competitors, who they are by reputation, what they're known for, and if and how you relate to them.
In part four, you'll find the brand opportunity for your school. In other words, identify what makes your school meaningfully different.
In part five, you'll create your school's brand position. This will help you reinforce what makes your school different amongst others to prospective families.
In part six, you'll begin to send the signals that communicate what's unique about your school to your most important audiences.
We recommend watching parts 1-5 below and doing the exercises before tackling the final step in this series.
If you need any help on the exercises or have any questions, we encourage you to reach out to Mission Minded Partner & Director of Education Strategy Romayne Levee.
Learn more about what brand can make possible for your school.