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Brand Strategy for Schools

In this six-part video series, Mission Minded Partner and Director of Education Strategy, Romayne Levee, gives you the tools you need to diagnose and strengthen your school’s brand with six easy, digestible and practical steps.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 1 of 6

Care and maintenance of school brands have fallen by the wayside these past two years while schools have rightfully focused on delivering high quality, remote education and ensuring the wellbeing of their communities.

If that sounds familiar, you're in the right place.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 2 of 6

In part two, you will learn how to identify your true mission-fit audiences that will help you achieve your school’s goals and mission.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 3 of 6

In part three, you will learn how to examine your school’s competition. And this isn’t about disparaging other schools.

It's about understanding your competitors, who they are by reputation, what they're known for and if and how you relate to them. And we’ll show you exactly how to do this.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 4 of 6

In part four, you will learn how to find the brand opportunity for your school. In other words, identify what makes your school meaningfully different.

In this six-part video series, Mission Minded Partner and Director of Education Strategy, Romayne Levee, will give you the tools you need to do a quick diagnosis of your school's brand with six easy, digestible and practical steps.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 5 of 6

In part 5 you will learn how to create your school's brand position. This will help you reinforce what makes your school different amongst others to prospective families.

Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 6 of 6

In part 6, you will begin to send the signals that reinforce what's unique about your school to your most important audiences.

We recommend watching part 1-5 below and doing the exercises before tackling the final step in this series.

If you need any help on the exercises or have any questions, we encourage you to reach out to Mission Minded Partner & Director of Education Strategy Romayne Levee.

Learn more about what brand can make possible for your school.

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