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Posts tagged “messaging”

The Secret to Great Nonprofit Advertising

Posted by on February 24th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Design, Nonprofit Messaging

Find out the secrets of effective nonprofit ad writing and strategy as told by one of the best in the business.

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How to Tell the Environmental Story

Posted by on January 24th, 2011
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

To get the environmental message out and engage the people you need, lose the fact and figures, and tell stories people care about.

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Why Environmentalists Need to Lose their Acronyms

Posted by on January 12th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging

“Don’t call it ANWR! It’s not a dead Egyptian president, it’s America’s Serengeti.” That was my constant cry during the …

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Consistency, Consistency, Consistency

Posted by on May 6th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

Nonprofits typically don’t have as much money to spend on marketing as for-profit companies do. But what you lack in …

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Meg Whitman — “California’s Sarah Palin”

Posted by on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling

We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things …

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The 7 Guidelines for Telling Your Organization’s Story

Posted by on November 3rd, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

1. Remind people of the problem Don’t take for granted that your audience already understands the problem your organization is …

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