best practices

Ensure Your Nonprofit’s New Name Hits the Mark

Ensure Your Nonprofit’s New Name Hits the Mark

Changing a nonprofit’s name is one of the most invigorating efforts an organization’s leaders can undertake. When a name no longer serves your organization—or leads to confusion—it's a necessity.

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Plan to Win: Elevate Your Next Major Initiative Core Team’s Impact

Plan to Win: Elevate Your Next Major Initiative Core Team’s Impact

Set up your team for a strategic planning, brand refresh, or capital campaign initiative for success while you choose who leads it.

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Strategic Budgeting Is the Missing Piece to Your Organization’s Success

Strategic Budgeting Is the Missing Piece to Your Organization’s Success

Investing in a transformative strategic engagement stretches the resources of most nonprofits, foundations, and education institutions. A refresh of your brand strategy, embarking on a new strategic plan, or a…

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Does Your School’s Brand Need to Claim “Academic Excellence”?

Does Your School’s Brand Need to Claim “Academic Excellence”?

What’s driving our reconsideration of academic excellence and its relationship to your school’s brand? When independent schools first began to embrace the idea of building a strategic brand, it was…

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