Simple site architecture, inclusive easy-to-understand language, and a dynamic new visual identity and graphics guide users to embrace a new future for themselves.
JVS
![](https://mission-minded.com/wp-content/uploads/2024/05/JVS-HERO-OPTION-2-1024x682.jpg)
Simple site architecture, inclusive easy-to-understand language, and a dynamic new visual identity and graphics guide users to embrace a new future for themselves.
Being bold comes with risks. Striking design and engaging content might attract attention, but could it also open the school up to criticism?
To translate the brand from features-focused to benefits-driven position we partnered with their leaders to create a new name.
Flint Hill’s new logo and visual identity system embody the school’s curious and innovative nature.
Our collaboration on visual identity and an admissions campaign provided Chatham Hall with new ways to clearly communicate their powerful outcomes to prospective families.
Based on deep strategic insights about their impact, audience mindset, and yes, competition, we designed a logo that uses a tangram to emphasize the spirit of adventure and the journey of childhood.
“Always Begin with the Child” emerged as Curtis School’s guiding mantra, shaping every decision, lesson, and policy to prioritize students’ well-being and growth.
We co-created a bold new name, indeed a new word – California ChangeLawyers – breaking new ground and positioning them as social justice leaders.
Through an authentic and unapologetic brand strategy that embraces the core values of Sacred Heart teachings, a name change that unifies their divisions, and a joyful new visual identity brought to life in an inviting admissions campaign and website.
Collaborating with Mission Minded, Severn School embarked on a transformative journey to amplify its impact and redefine leadership paradigms.