Why Training Your People To Be On Brand is One of the Smartest Things You Can Do
If the pandemic has taught us anything (and surely it has illuminated a lot), it’s to take stock of what’s really important. To strip away the excess and lean into…
The 10 Stages of Changing Your Organization’s Name
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…
Does Your Board Have to Approve Your Brand?
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique…