Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional stages that lie ahead. We all expect that it requires skills such as research, strategy, and creativity to launch a new name, but what many
There’s no question that stories are essential to your organization’s success. Our brains are wired to be drawn to narrative. We are far more likely to remember and reshare an anecdote than a data point. And yet, it’s hard to know what stories to tell. Nonprofits have been guilty of promoting narratives that perpetuate stereotypes,
The year of COVID-19 has been a year of mergers. Some organizations have become stronger during this challenging year and sought to expand their impact by joining forces with a similar organization. Other organizations, facing dwindling revenues, have paired with mission-aligned nonprofits to increase efficiency. Mission Minded has served multiple mergers in its 20+ years.
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Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type. You meet them for a first date and they talk relentlessly about themselves the entire time, never showing any real interest in you. Unless it’s
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique reputation for your nonprofit or independent school, then you know; even when you enlist expert consultants, branding projects take time and energy and investment. And
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