Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)
You’ve got a mission, tagline, and elevator pitch, but are they doing the job? In Part 2 of our Headline series, we unpack why each message plays a unique role,…
Every Organization Needs a Headline. What’s Yours? (Part 1)
Nonprofits and schools are facing shorter attention spans, fiercer competition, and more noise than ever. That’s why we’ve evolved our Minute Message Model™ with one powerful new tool: the Headline.…
Julia Morgan School for Girls
With bold messaging and a clarified purpose, Julia Morgan redefined what it means to build confidence in girls—at exactly the age it matters most. The result? Full enrollment and a…