Donor Personas Divide Us. Let’s Change That.
When fundraising shifts from “What do they do for us?” to “What can we do for you?”, you build bridges…
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Leave Your Legacy: Is Your Succession Plan Built to Last?
Executive level transitions can be complicated and challenging to navigate for a nonprofit organization or school. How can your plan…
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Plan to Win: Elevate Your Next Major Initiative Core Team’s Impact
Set up your team for a strategic planning, brand refresh, or capital campaign initiative for success while you choose who…
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How to Inspire Action Through Creative
Mission Minded Creative Director Demian Kato shares how you can make gutsier and savvier decisions about the creative concepts and…
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Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment
Mission Minded’s brand is evolving because we know that boldness and intentionality will inspire your audiences to act. So we’re…
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Does Your School’s Brand Need to Claim “Academic Excellence”?
May 13, 2024
What’s driving our reconsideration of academic excellence and its relationship to your school’s brand? When independent schools first began to embrace the idea of building a strategic brand, it was…
Did You Meet Your Enrollment Goals? If Not, Take a Look at Your Brand
April 22, 2024
Are your school admissions numbers lacking? Your admissions numbers are directly tied to the strength of your school's brand. When you can send strong signals to families about your brand…
Seize the Moment: Why Now Is the Right Time to Craft Your Bold Strategic Plan
April 12, 2024
Your organization has never had a better time to harness this collective interest in bold social change. Your stakeholders are primed to roll up their sleeves to help you foster…
The Problem with Fundraising Communications
March 20, 2024
Why do we communicate with and cultivate donors by sending signals that are inauthentic to the ideals of equity woven into our brand, values, and mission?