The Brand Crisis Every Nonprofit Faces (And the 5 Things That Actually Help)
With government funding shrinking and donor fatigue rising, every nonprofit faces a brand crisis. Here are 5 practical strategies you…
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Appealing to Donors When Federal Funding is Threatened: Your 6 Point Checklist
With funding in question across our sector, waiting to see how things shake out before engaging your donors is a…
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Donor Personas Divide Us. Let’s Change That.
When fundraising shifts from “What do they do for us?” to “What can we do for you?”, you build bridges…
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Stop Playing it Safe–3 Ways to Make your Next Campaign Unapologetically Bold
Feeling stuck with the same old fundraising case? Learn three ways to make your next campaign unforgettable, urgent, and inspiring…
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2025 Trends: How Schools Can Meet The Moment
Schools play a fundamental role in communities around the world, especially in difficult times. We’re not going to pretend that…
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Does Your Board Have to Approve Your Brand?
October 23, 2019
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique…
Why Your Foundation Needs a Brand
February 27, 2014
Let’s face it. Foundations don’t have the same reasons as other nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about…
Telling the Intermediary’s Story
January 26, 2011
If you have attended one of our Minute Message Model trainings, you know that we are big proponents of telling stories to engage people more deeply with your mission. But…