Donor Personas Divide Us. Let’s Change That.
When fundraising shifts from “What do they do for us?” to “What can we do for you?”, you build bridges…
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Leave Your Legacy: Is Your Succession Plan Built to Last?
Executive level transitions can be complicated and challenging to navigate for a nonprofit organization or school. How can your plan…
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Plan to Win: Elevate Your Next Major Initiative Core Team’s Impact
Set up your team for a strategic planning, brand refresh, or capital campaign initiative for success while you choose who…
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How to Inspire Action Through Creative
Mission Minded Creative Director Demian Kato shares how you can make gutsier and savvier decisions about the creative concepts and…
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Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment
Mission Minded’s brand is evolving because we know that boldness and intentionality will inspire your audiences to act. So we’re…
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How to Inspire Action Through Creative
July 11, 2024
Mission Minded Creative Director Demian Kato shares how you can make gutsier and savvier decisions about the creative concepts and ideas that will lead your organization to greater impact.
The Power of Simple Language
September 26, 2023
“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…
Are Your Messages Right for Right Now?
March 1, 2023
Times are changing—rapidly! Are your messages keeping up? The echoes of COVID-19 still linger, the ongoing nationwide reckoning with racism pushes forward, and American politics invite weekly whiplash. Not to…
The 10 Stages of Changing Your Organization’s Name
July 19, 2021
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…