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From bold creative to game-changing campaigns, you'll find ideas and inspiration on the Mission Minded blog.

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Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment

Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment

Mission Minded’s brand is evolving because we know that boldness and intentionality will inspire your audiences to act. So we’re elevating audacious ideas in the nonprofit and education sectors that…

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How to Inspire Action Through Creative

How to Inspire Action Through Creative

Mission Minded Creative Director Demian Kato shares how you can make gutsier and savvier decisions about the creative concepts and ideas that will lead your organization to greater impact.

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The Power of Simple Language

The Power of Simple Language

“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…

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Are Your Messages Right for Right Now?

Are Your Messages Right for Right Now?

Times are changing—rapidly! Are your messages keeping up? The echoes of COVID-19 still linger, the ongoing nationwide reckoning with racism pushes forward, and American politics invite weekly whiplash. Not to…

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The 10 Stages of Changing Your Organization’s Name

The 10 Stages of Changing Your Organization’s Name

Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…

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