Resource Hub

Our vision is that the organizations and people that make our world better have what they need to succeed. We freely share our deep expertise so you can have greater impact. Join the conversations that elevate the nonprofit, foundation, and education sectors—so we can all do our best work.

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Inspiring Blogs

Appealing to Donors When Federal Funding is Threatened: Your 6 Point Checklist

Appealing to Donors When Federal Funding is Threatened: Your 6 Point Checklist

With funding in question across our sector, waiting to see how things shake out before engaging your donors is a mistake. Here’s your checklist to strengthen fundraising communications and engage…

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Donor Personas Divide Us. Let’s Change That.

Donor Personas Divide Us. Let’s Change That.

When fundraising shifts from “What do they do for us?” to “What can we do for you?”, you build bridges between you and your audiences.

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The Problem with Fundraising Communications

The Problem with Fundraising Communications

Why do we communicate with and cultivate donors by sending signals that are inauthentic to the ideals of equity woven into our brand, values, and mission?

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Downloadable Guides

Messaging That’s Memorable for Your Nonprofit

Messaging That’s Memorable for Your Nonprofit

In our noisy, sound-bite culture you need a way to quickly and memorably state your case. Use this model for creating powerful messages to help you attract more support from more people.

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Breathe Life Into Your Next Donor Campaign

Breathe Life Into Your Next Donor Campaign

A good donor campaign case balances reason and facts with emotion, with a good amount of energy thrown in for good measure. In this paper we’ll show you how to create a quiet or public-phase case that has all the right ingredients.

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