Simple site architecture, inclusive easy-to-understand language, and a dynamic new visual identity and graphics guide users to embrace a new future for themselves.
JVS
![](https://mission-minded.com/wp-content/uploads/2024/05/JVS-HERO-OPTION-2-1024x682.jpg)
Simple site architecture, inclusive easy-to-understand language, and a dynamic new visual identity and graphics guide users to embrace a new future for themselves.
A customizable mapping tool connects the dots for users to better understand the stories behind the lands that have been protected.
Being bold comes with risks. Striking design and engaging content might attract attention, but could it also open the school up to criticism?
Expressive imagery and voice-over narration in the campaign video captured the gravitas of the 200-year-old institution while giving a heroic voice to those who would ensure its future.
To translate the brand from features-focused to benefits-driven position we partnered with their leaders to create a new name.
Flint Hill’s new logo and visual identity system embody the school’s curious and innovative nature.
Our collaboration on visual identity and an admissions campaign provided Chatham Hall with new ways to clearly communicate their powerful outcomes to prospective families.
Based on deep strategic insights about their impact, audience mindset, and yes, competition, we designed a logo that uses a tangram to emphasize the spirit of adventure and the journey of childhood.
“Always Begin with the Child” emerged as Curtis School’s guiding mantra, shaping every decision, lesson, and policy to prioritize students’ well-being and growth.
We co-created a bold new name, indeed a new word – California ChangeLawyers – breaking new ground and positioning them as social justice leaders.