Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type. You meet them for a first date and they talk relentlessly about themselves the entire time, never showing any real interest in you. Unless it’s
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Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique reputation for your nonprofit or independent school, then you know; even when you enlist expert consultants, branding projects take time and energy and investment. And
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Let’s face it. Foundations don’t have the same reasons as other nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about them? Plenty, it turns out. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the
If you have attended one of our Minute Message Model trainings, you know that we are big proponents of telling stories to engage people more deeply with your mission. But what do you do if your organization doesn’t provide direct services? Is there still a story to tell? Many organizations in the nonprofit world are