Marin Agricultural Land Trust
A customizable mapping tool connects the dots for users to better understand the stories behind the lands that have been protected.
A customizable mapping tool connects the dots for users to better understand the stories behind the lands that have been protected.
To translate the brand from features-focused to benefits-driven position we partnered with their leaders to create a new name.
Based on deep strategic insights about their impact, audience mindset, and yes, competition, we designed a logo that uses a tangram to emphasize the spirit of adventure and the journey…
We co-created a bold new name, indeed a new word – California ChangeLawyers – breaking new ground and positioning them as social justice leaders.