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The BrandEquation™
Why Training Your People To Be On Brand is One of the Smartest Things You Can Do

Why Training Your People To Be On Brand is One of the Smartest Things You Can Do

If the pandemic has taught us anything (and surely it has illuminated a lot), it’s to take stock of what’s really important. To strip away the excess and lean into…

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The 10 Stages of Changing Your Organization’s Name

The 10 Stages of Changing Your Organization’s Name

Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…

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