Colleges and Universities

Dynamic Duo: The Benefits of Linking Your Strategic Plan and Brand Strategy
Are You Brave Enough?

Are You Brave Enough?

Few leaders are fearless, but all must be brave. Being anxious is human. Our society sells us the idea that good leaders are fearless. In reality, most of us—nonprofit, foundation,…

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Your Brand is the Key: Unlock Fundraising Success

Your Brand is the Key: Unlock Fundraising Success

If you’re falling short of your fundraising goals, it may be time to strengthen your organization’s brand. Many nonprofits and schools overlook their brand as a foundational piece in their…

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The Power of Simple Language

The Power of Simple Language

“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…

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