How to Get People Excited About Your New Brand
For your brand to be successful, it must do more than just stand out — it needs to invite in. A strong brand strategy, fresh and relevant messaging, and a…
Three Nonprofit Brands That Stand Out and What You Can Learn from Each
Brand is just another word for reputation and every organization has one by default, whether or not you manage it well or how your logo looks. Your brand lives in…
Why Training Your People To Be On Brand is One of the Smartest Things You Can Do
If the pandemic has taught us anything (and surely it has illuminated a lot), it’s to take stock of what’s really important. To strip away the excess and lean into…
The 10 Stages of Changing Your Organization’s Name
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…