Brand Strategy

Explore our resources on how to create a bold nonprofit brand strategy that drives mission impact and donor engagement.
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Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)

Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)

You’ve got a mission, tagline, and elevator pitch, but are they doing the job? In Part 2 of our Headline series, we unpack why each message plays a unique role,…

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Every Organization Needs a Headline. What’s Yours? (Part 1)

Every Organization Needs a Headline. What’s Yours? (Part 1)

Nonprofits and schools are facing shorter attention spans, fiercer competition, and more noise than ever. That’s why we’ve evolved our Minute Message Model™ with one powerful new tool: the Headline.…

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Ensure Your Nonprofit’s New Name Hits the Mark

Ensure Your Nonprofit’s New Name Hits the Mark

Changing a nonprofit’s name is one of the most invigorating efforts an organization’s leaders can undertake. When a name no longer serves your organization—or leads to confusion—it's a necessity.

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Part 2: Strategic Reinvention in Action

Part 2: Strategic Reinvention in Action

Mission Minded has rebranded! Here are some of the cultural and market forces that shaped it and how we predict they’ll impact foundational strategies for your organization.

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