Brand Strategy

Explore our resources on how to create a bold nonprofit brand strategy that drives mission impact and donor engagement.
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Three Pitfalls to Avoid for a Successful School Merger

Three Pitfalls to Avoid for a Successful School Merger

Independent schools are merging more than ever—but not all mergers succeed. In this post, we unpack three common school merger pitfalls and how to avoid them, so your community feels…

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Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)

Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)

You’ve got a mission, tagline, and elevator pitch, but are they doing the job? In Part 2 of our Headline series, we unpack why each message plays a unique role,…

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Every Organization Needs a Headline. What’s Yours? (Part 1)

Every Organization Needs a Headline. What’s Yours? (Part 1)

Nonprofits and schools are facing shorter attention spans, fiercer competition, and more noise than ever. That’s why we’ve evolved our Minute Message Model™ with one powerful new tool: the Headline.…

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Ensure Your Nonprofit’s New Name Hits the Mark

Ensure Your Nonprofit’s New Name Hits the Mark

Changing a nonprofit’s name is one of the most invigorating efforts an organization’s leaders can undertake. When a name no longer serves your organization—or leads to confusion—it's a necessity.

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