The Insight
Our research revealed a widespread lack of awareness about the relevance of humanities. Respondents perceived humanities as a luxury rather than a necessity, especially when urgent global problems demanded solutions from science and medicine. Stanford’s campaign needed to shift this perception and emphasize that humanities are at the core of human progress. They underpin the very reasons for advancements in science, medicine, and technology.
The Journey
“Think of It This Way” challenges us to consider diverse perspectives for understanding our world. The campaign’s visual elements, like overlapping geometric shapes, symbolize the synthesis of ideas and viewpoints. It doesn’t stop at asking questions but motivates action. The call to “Reawaken Humanity,” invites donors to actively participate and contribute to shaping a future grounded in empathy, humility, and inclusive thinking. Stanford Humanities Center scholars demonstrate and reinforce this key call-to-action through discussion.
The Impact
The campaign’s impact has been monumental. Not only did the Stanford Humanities Center achieve its fundraising goal, but it also secured the largest donation in the Center’s history. This success highlights a shift in perception, with renewed recognition and support for the humanities as foundational to the university’s mission and the broader landscape of human knowledge and progress.
My work with Mission Minded has been my best experience at Stanford.
Andrea Rees Davies as Associate Head of Stanford Humanities Center