Through an authentic and unapologetic brand strategy that embraces the core values of Sacred Heart teachings, a name change that unifies their divisions, and a joyful new visual identity brought to life in an inviting admissions campaign and website.
We partnered with We Don’t Waste to articulate an inspiring vision for their future, “Food goes to people, not landfills, and is accessible to all.”
Collaborating with Mission Minded, Severn School embarked on a transformative journey to amplify its impact and redefine leadership paradigms.
MCDS embarked on a transformative journey outlined in its strategic plan. This journey involved removing barriers that hindered students from engaging as change agents and instilling in them the values of environmental stewardship, global citizenship, self-advocacy, and social justice.
Through targeted key messages focusing on what values donors of all types share with an energizing design, Mission Minded partnered with San Francisco Foundation to develop a bold campaign theme that draws on a history of activism in the Bay Area.
Mission Minded was selected because of our ability to facilitate honest conversations about diversity, equity, inclusion, and justice.
“Think of It This Way” challenges us to consider diverse perspectives for understanding our world. The campaign’s visual elements, like overlapping geometric shapes, symbolize the synthesis of ideas and viewpoints.
Though their donor types are quite varied, we helped the Faculty develop on-strategy campaign materials including a website, case for support brochure, and moving video, to impress upon their donors the urgency of the matter.
In partnership with the board and staff we helped the museum articulate the world they imagine; one in which every child grows and thrives through joyful play.
By focusing on their “why”, and keeping their mission and vision at the forefront of these discussions, we guided them to realize that this wasn’t about incremental steps forward, it was time for a transformative leap.