The Insight
Encouraging alumni to see themselves as deeply connected to the school—because of the personal growth and values they gained there—would be key to garnering their support. The campaign would also need to highlight the potential to help future students learn and live Jesuit values—an aspect that had not been fully leveraged before. The campaign theme, “For the greater glory,” was proposed to leverage the school’s storied history, the promise of the future, and its dedication to Jesuit values, inviting alumni to live those values through their contributions.
The Journey
Expressive imagery and voice-over narration in the campaign video captured the gravitas of the 200-year-old institution while giving a heroic voice to those who would ensure its future. This moving and inspiring video was designed to appeal to a wide array of potential donors by tapping into shared values and purpose.
Seeing a bigger opportunity, we boldly advanced a second, unexpected video focusing on the residential aspect of Georgetown Prep’s program. This powerful video was specifically created to appeal to donors who value the impact of the residency program in making the school’s offerings accessible to a diverse population, including students with fewer financial resources and international students seeking a Jesuit education.
The Impact
Georgetown Prep successfully exceeded their fundraising goal, completing the campaign and realizing all its promises for future generations of young men committed to learning and living a life of meaning.
Wow. I’m so moved. These videos are really impactful. Thank you.
Reverend James Van Dyke, as President,Georgetown Preparatory School