Our Blog


Come Together: How a Single Video Can Unite Your Organization

If your school or organization operates on more than one campus a sound strategy is required to ensure you’re seen as a single organization, with a single mission, and a single brand. It can be tempting to talk about the advantages of each location, its unique offerings, or character. But to do so can leave you vulnerable to confusion about the totality of your program. We helped Crystal Springs Uplands School address this challenge as it proudly opened its middle school campus, a few miles from its original campus, which previously housed both the high school and middle school. Though the... +Read More

The Best Way to Roll Out Your New Brand

The most successful brand refresh efforts have a few things in common: Strong leadership A plan for cultivating a brand-centric culture This year, we admired San Francisco Day School’s masterful rollout of their new brand strategy, which they launched with on-brand messages, a new visual identity and family-centric website. Our year-long partnership with them led to development of a new brand strategy, expressed in the brand promise, where intellect and imagination intertwine. When SF Day introduced their new brand, their community rallied around them and embraced the change. In just a short... +Read More

6 Questions to Ask Yourself Before Rebranding Your Nonprofit

If you’re wondering whether or not rebranding your nonprofit is the right move, our 6-question guide will help you consider the question more deeply. Branding energizes your nonprofit, and provides you with clarity about your identity, purpose, and message to the world. Creating the right brand strategy can also be challenging, time-consuming, and a significant financial investment. It’s not right for every organization, and timing matters. Through a series of 6 questions we’ve outlined what’s involved, and what it will take for your branding initiative to succeed. Click here to read on and... +Read More

Strengthen Your Brand, Strengthen Your Members

When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. A coalition’s crystalized clarion call shines an even brighter light on the work of its members. Take the launch of one of our most recent clients. Village Movement California is a coalition of grassroots community organizations called villages. Together with their partners, they seek to revolutionize the experience of aging. They needed a brand to help them do three things well: Encourage villages to formally join the movement Set an inspiring communications... +Read More

5 Ways to Energize Your Team

Have you ever been in a meeting where you found your colleagues’ minds were…stuck? Maybe your organization needed a new theme for your fundraiser, creative ideas for a strategic partnership, or a better way to approach a budget challenge. Yet all the ideas generated felt about as fresh as yesterday’s avocado toast. At Mission Minded we’ve found a surefire way for getting unstuck. It’s called the Creativity Field Trip. Four or five times a year, the Mission Minded team gets out. Way out. We leave the office for a half day and, together, explore the world beyond our doors. We don’t necessarily... +Read More