Make Your Brand Values Active!
Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact. They fail to do their job: to inspire your stakeholders. Values should be the principles upon which your organization makes decisions. AND, they should be memorable. When’s the last time Merriam-Webster’s... +Read More
In San Francisco for AFP? Don’t Miss These 5 Spots.
With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. Many of us at Mission Minded live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. I’ll be presenting a workshop on perfecting your organization’s messaging on Monday, May 1st, from 3:15 PM – 4:45 PM. It would be great to meet you there! Top 5 Within 5 Minutes of AFP SFMOMA The exquisite SFMOMA is one of the largest museums of modern and contemporary art in the world, with an... +Read More
When the Going Gets Tough, the Tough Lean Into Their Values
In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear are threatened? Even more so. Here are four examples of nonprofits and companies from whom we can learn. See how their values helped root them even more deeply in their brand. Reinforce Your Origins – Eileen Fisher On the day of this year’s Women’s March, Eileen... +Read More
Do Your Organization’s Values and Brand Intersect?
Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people associate with you when they hear your name or see your logo. So if your brand is your reputation, then you have a brand whether you think you do or not. What Does Your Organization Value? The best brands are based on shared values – those your organization shares with the people you... +Read More