Our Blog


Going Small Can Pay Off Big: School and Nonprofit Social Media Campaigns

While the importance of having a social media presence is relatively well understood, pinpointing the how, where, how much, why, and for whom can be paralyzing for small nonprofit organizations and school communications teams strapped for resources and time. At Mission Minded, we see this all too often, which is why we’ve developed a simple and effective approach to making sure your social media campaigns work for your organization.   But before we dive into the formula, let’s first agree on the why. According to the 2018 Global NGO Technology Report, 95% of non-governmental organizations... +Read More

How Your Brand Can Get Stronger Over Time

Many people think that the most important part of branding is designing the logo. They’re wrong. While a great visual identity, including a logo, is an essential part of a strong brand, great design, on its own, doesn’t create your brand. Nor does an evocative name, a pithy message, or an exquisitely told story. Every day at Mission Minded we create all of these things on behalf of our clients: messages, names, taglines, logos, visual identities, websites, and videos. So how can I claim these aren’t the most important parts of branding? Because great brands are built over time. Yes, they are... +Read More

Amplify The Year: 5 Inspiring Messages

Let’s be honest. It’s been a difficult year, especially since our brand promise is to amplify the good. This year, we’ve avoided letting ourselves get buried in how things got this way. Instead, we’ve re-focused on how to make things better the best way we know how – through a clear, positive brand strategy. For Mission Minded clients, this includes a powerful One Minute Message. What’s a One Minute Message? You’ve probably heard the term “elevator pitch.” It’s the message you would share if you only had an elevator ride’s duration to convince someone to love your idea. That’s what a... +Read More

How Brand Powers Your Employee Retention & Acquisition Prowess

We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition Brand is a powerful acquisition tool. Many of our clients include “potential employees” among their most important stakeholders when developing their brand strategy. When a potential new hire notices you and your colleagues consistently articulating what you stand for... +Read More