Our Blog


6 Questions to Ask Yourself Before Rebranding Your Nonprofit

If you’re wondering whether or not rebranding your nonprofit is the right move, our 6-question guide will help you consider the question more deeply. Branding energizes your nonprofit, and provides you with clarity about your identity, purpose, and message to the world. Creating the right brand strategy can also be challenging, time-consuming, and a significant financial investment. It’s not right for every organization, and timing matters. Through a series of 6 questions we’ve outlined what’s involved, and what it will take for your branding initiative to succeed. Click here to read on and... +Read More

Strengthen Your Brand, Strengthen Your Members

When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. A coalition’s crystalized clarion call shines an even brighter light on the work of its members. Take the launch of one of our most recent clients. Village Movement California is a coalition of grassroots community organizations called villages. Together with their partners, they seek to revolutionize the experience of aging. They needed a brand to help them do three things well: Encourage villages to formally join the movement Set an inspiring communications... +Read More

5 Ways to Energize Your Team

Have you ever been in a meeting where you found your colleagues’ minds were…stuck? Maybe your organization needed a new theme for your fundraiser, creative ideas for a strategic partnership, or a better way to approach a budget challenge. Yet all the ideas generated felt about as fresh as yesterday’s avocado toast. At Mission Minded we’ve found a surefire way for getting unstuck. It’s called the Creativity Field Trip. Four or five times a year, the Mission Minded team gets out. Way out. We leave the office for a half day and, together, explore the world beyond our doors. We don’t necessarily... +Read More

3 Things Your Community Foundation Should Communicate Now

Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. We have worked with various community foundations over the past 15 years and know that Donor Advised Funds offer a number of benefits. They simplify giving for large philanthropic donors, create opportunities for inter-generational giving, offer tax benefits for those who... +Read More

Ask Yourself These 5 Questions Before Rebranding Your School

Wait a second! If you’re considering investing in a new brand strategy for your school, message development, or admissions materials refresh project for your school, ask yourself these 5 questions to see if you’re really ready. Branding energizes your school, and provides you with clarity about how to express your unique value to your existing community and prospective families. Creating the right brand strategy for your school can also be challenging, time-consuming, and a significant financial investment. Rebranding is not right for every school, and timing matters. Through a series... +Read More