Your organization already has a brand, whether or not you’ve invested in a formal branding process. Your brand isn’t just your logo or tagline. It’s the set of thoughts, visuals, and emotions that come to the mind of your audiences when they read about your work or think about your organization. It guides your organization’s voice, appearance, and decision-making.
Your organization already has a brand, whether or not you’ve invested in a formal branding process. Your brand isn’t just your logo or tagline. It’s the set of thoughts, visuals, and emotions that come to the mind of your audiences when they read about your work or think about your organization. It guides your organization’s voice, appearance, and decision-making.
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