Your Case for Support: Good Design Will Make it Stronger
In my last post, I relayed the importance of injecting emotion into your next capital campaign. Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it isn’t a chore to read. At Mission Minded, we make sure every case brochure we design passes the “I’m too busy to read” test. For us, that means imagining that a prospective donor never actually reads the text. We picture her flipping through the brochure, looking at the headlines, the call-out... +Read More
Is Emotion Missing from Your Capital Campaign?
Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove the rational point that the money is needed and will go to good use. So it’s no surprise that the arguments prospective donors hear about why they should support a campaign are highly rational, logical, and measured. Unfortunately, that’s not enough for most donors. If your capital campaign rests solely on the rational reason to give, without stoking emotions, you’re missing the chance to truly engage donors in a way that ensures their enthusiastic, generous... +Read More