Our Blog

The Music that Moves the City: San Francisco Opera Announces 2017-18 Season

Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of growth and innovation, and standing at the center of this swirling energy is the War Memorial Opera House—a home for dynamic, vital artistry for 94 years.” – Matthew Shilvock, General Director For more information about the 2017-18... +Read More

What’s on Your Wish List?

If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace this holiday season.   Our Hopes and Aspirations for 2017 First and foremost, I wish that everyone reading this will feel the love of family and friends over the holidays. And that you’ll come into 2017 rested and recharged, ready to keep fighting the good fight.... +Read More

Mission Minded Wins National Marketing Awards

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy from the first moment, and the strong partnership with each school’s leadership is what made outstanding, authentic work possible. These awards are the result of true collaboration. All the entries were judged by a panel of 10 experts who are... +Read More

Brand is HR’s Responsibility

Brand begins with people. And one of the industries that best understands this is the hospitality industry. They embrace the idea that everyone within the company—not just front of the house—is responsible for the brand. And you know we’re on board with that. Human Resources is the business of attraction, selection, and retention of internal human capital. So what does that have to do with brand? A lot. Cornell University, known for its hospitality management program, had this to share in their report on HR and branding, “Much like customers seek the right fit with... +Read More

How Two Schools Increased Applications and Yield Through Branding

If you know what makes your school special, but struggle to put it into words, you’re not alone. Maybe it’s easy for you, but you notice that none of your colleagues describe your school in quite the same way as you do. When everyone describes your school in whatever haphazard way strikes them in the moment, you miss the chance to establish a clear, succinct brand. Most importantly, you are likely missing the chance to differentiate yourself from other schools. For your school to shine, your faculty, staff, trustees, and volunteer leaders need to be in lock-step about the single big idea for... +Read More