Our Blog


When the Going Gets Tough, the Tough Lean Into Their Values

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear are threatened? Even more so. Here are four examples of nonprofits and companies from whom we can learn. See how their values helped root them even more deeply in their brand. Reinforce Your Origins – Eileen Fisher On the day of this year’s Women’s March, Eileen... +Read More

Do Your Organization’s Values and Brand Intersect?

Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people associate with you when they hear your name or see your logo. So if your brand is your reputation, then you have a brand whether you think you do or not. What Does Your Organization Value? The best brands are based on shared values – those your organization shares with the people you... +Read More

The Music that Moves the City: San Francisco Opera Announces 2017-18 Season

Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of growth and innovation, and standing at the center of this swirling energy is the War Memorial Opera House—a home for dynamic, vital artistry for 94 years.” – Matthew Shilvock, General Director For more information about the 2017-18... +Read More

What’s on Your Wish List?

If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace this holiday season.   Our Hopes and Aspirations for 2017 First and foremost, I wish that everyone reading this will feel the love of family and friends over the holidays. And that you’ll come into 2017 rested and recharged, ready to keep fighting the good fight.... +Read More

Mission Minded Wins National Marketing Awards

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy from the first moment, and the strong partnership with each school’s leadership is what made outstanding, authentic work possible. These awards are the result of true collaboration. All the entries were judged by a panel of 10 experts who are... +Read More