Our Blog

How to Build Support for A New Name

If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. When necessary, and when done well, a new name can trigger powerful outcomes for an organization. But there’s more to naming success than finding the perfect new moniker. You also must consider how you announce it. We’ve talked before about how to approach a naming project and how to make sure your new name is a good one. If you’ve followed these guidelines and have settled on a new name, you’re now faced with a critical step in the... +Read More

Volvo vs. VW: Brand at the Core

Brand is much more than your logo, name, or messages. Brand is at the core of who you are as an organization. It is not just what you say; it is what you do. When done right, brand should influence your day-to-day decision-making and act as a code by which your organization lives. A great example of this is Volvo. In 1959 Nils Bohlin, a Volvo engineer, invented the 3-point safety harness, a seat belt that not only saved lives, but was extremely easy to use. Volvo, rather than sitting back and reaping the profits that would come from other automakers leasing the rights to their multi-million... +Read More

Your Annual Report Question: Deliver Digitally, By Mail, Or Not At All?

In today’s digital world you may be wondering if printing and mailing an annual report to your supporters is appropriate. And if your budget is tight you may have already decided to save the print and postage costs by emailing a report instead, or simply posting it somewhere on your website. We’ve written previously on how to make your annual report the best it can be. Here’s a look at how you can decide what format report to develop this year. Identify Your Goals Any effective communication starts by very specifically answering the following questions: Who am I trying to reach with this... +Read More

How To Turn A New Brand Into a Fresh Admissions Campaign

Being crystal clear on the brand of your school—that single big, differentiating idea that you want to be known by—is how smart schools create an admissions campaign that excites everyone from faculty to would-be families. No longer just a printed view book, today’s admissions campaigns include a well-conceived suite of communications that powerfully signal to students and their families what’s truly special about a school. The best admissions tools give prospective families a peek at the experience of being a part of the school community. What does your school, and yours alone, offer your... +Read More

Writing for the Web—How to Get it Right

One of the most rewarding parts of executing a new brand is rolling out a new website. Seeing your organization’s colors, imagery, and messaging come together for the first time in a dynamic new site is exciting. Our clients always look forward to this important milestone (and so do we!). Creating a new website takes work. It requires careful attention to your newly adopted brand guidelines. And this goes beyond the visual elements of your new brand. If you lose sight of your new communications goals, you run the risk of ending up right back where you started—talking about your organization... +Read More