Our Blog


Your Target Audience: A Lesson from Politics

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, or reputation, that attracts attention and support. We’ve previously written about why your audience isn’t “everyone” and the 10 questions you should ask to get to know your audience. But what about the in-between? Before you can get to know your... +Read More

Amplifying the Good from 2015

At Mission Minded, we try our best to live up to our brand promise and tagline—amplify the good—all year round. And once a year, we like to gather some of these amplifications and share them with you. Below, take a look at what some Mission Minded team members are grateful for and inspired by as we close out 2015. Jennie Winton: I’m thankful that I get to work with some of the smartest, nicest people I know, both the Mission Minded team and our roster of inspiring, committed clients. Sarah Moore: This year I’m inspired by the courage nonprofit leaders displayed. I watched three... +Read More

How to Build Support for A New Name

If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. When necessary, and when done well, a new name can trigger powerful outcomes for an organization. But there’s more to naming success than finding the perfect new moniker. You also must consider how you announce it. We’ve talked before about how to approach a naming project and how to make sure your new name is a good one. If you’ve followed these guidelines and have settled on a new name, you’re now faced with a critical step in the... +Read More

Volvo vs. VW: Brand at the Core

Brand is much more than your logo, name, or messages. Brand is at the core of who you are as an organization. It is not just what you say; it is what you do. When done right, brand should influence your day-to-day decision-making and act as a code by which your organization lives. A great example of this is Volvo. In 1959 Nils Bohlin, a Volvo engineer, invented the 3-point safety harness, a seat belt that not only saved lives, but was extremely easy to use. Volvo, rather than sitting back and reaping the profits that would come from other automakers leasing the rights to their multi-million... +Read More

Your Annual Report Question: Deliver Digitally, By Mail, Or Not At All?

In today’s digital world you may be wondering if printing and mailing an annual report to your supporters is appropriate. And if your budget is tight you may have already decided to save the print and postage costs by emailing a report instead, or simply posting it somewhere on your website. We’ve written previously on how to make your annual report the best it can be. Here’s a look at how you can decide what format report to develop this year. Identify Your Goals Any effective communication starts by very specifically answering the following questions: Who am I trying to reach with this... +Read More