A Story You Have To Read
If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. (View the email online.) It didn’t start with a statement about how important the message was—instead, it intrigued me with the best practices of email marketing, storytelling, and visuals. Here’s what you can learn from Alternatives in Action’s email fundraising campaign: 1. Use compelling photography. Research shows that photos of faces... +Read More
Does Brand Drive Your Organization’s Culture?
We often say that your brand is the sum of the experiences your audience has with your organization. It’s as much about the experience of receiving your annual report as it is about seeing a van with your logo cut someone off in traffic. Brand is an idea—an idea that takes shape in the minds of your most important audiences through the experiences they have with your organization. In other words, your brand comes to life through: How you look How you sound How you act What you do Oftentimes, an organization thinks only about what they look like and what they sound like. They create... +Read More
Is Your Event On-Brand?
This time of year, nonprofit organizations often celebrate their important work (and their coworkers) with parties or other special events. Yours might be a five-course fundraising dinner, or it might be a casual Christmas party at a colleague’s home. Whether your event is conventional or inventive, public or private, it needs to be on-brand for your organization. Think of it as a way to underscore the reputation you want your organization to have. What are the best ways to reinforce your brand at an event? The answer depends on what your brand is meant to represent. Below, we’ve outlined... +Read More
7 Tips for Finding Your Very Best Communications Consultant
Finding a great communications consultant can be a challenge. Whether you’re concerned about style, timing, or budget, finding your match means making smart decisions before you’re ready to sign the contract. Here are 7 guidelines for attracting the very best consultant for your next project. 1. Create Your Dream Team. Make sure you have the right people within your organization leading the project. For a branding or communications effort, this means the most senior staff and volunteers. Show that the project is a priority for your organization and that all your decision-makers are on... +Read More
Inspiration from 3 Nonprofits That Transformed Their Websites
This fall, Mission Minded helped three of our clients—Yale Center for Emotional Intelligence, Global Glimpse, and NNOHA—launch brand new websites. More than ever before, these organizations’ websites convey who they are with intuitive design and precise copy. Each new site will help them attract new audiences, convey their value, and inspire support. Below, we’ve explained how each of the three websites improves upon their older counterparts. If your organization wants to revamp its web presence, read on for inspiration. The Yale Center for Emotional Intelligence brings... +Read More
How to Tell Your Nonprofit’s Story Through Your Website (Part 2 of 2)
This is Part 2 of a two-part post. Part 1 is here. Once you’ve thought deeply and analytically about your brand, your audience, and the results you want from your website, you’ll be ready to delve into details. Below, we’ve explained in further detail how to style your copy and images so that they serve your organization’s story. Your Copy 1. Use your One Minute Message: Finally, you can draft the story you’ve been imagining and re-imagining while completing the strategy work in Part 1. Mission Minded advises nonprofits, foundations, and other do-gooder organizations to use a One... +Read More