Our Blog
The 5 Big Benefits of a Strong Nonprofit Brand
Your organization already has a brand, whether or not you’ve invested in a formal branding process. Your brand isn’t your logo, and it isn’t your mission statement either. It’s the set of thoughts and emotions that come to the mind of your audiences when they read about your work or think about your organization. So what do these people really think of your organization? Do they think of it at all? When they hear your name do they have a fuzzy idea about what you do and why it matters? Or are your value and impact crystal clear? Do they confuse you with a similar organization or do... +Read More
Six Steps to Making the Most of Your Annual Report
With a smart annual report, your organization can fundraise, sustain your audiences’ interest, and reconfirm the value of your work. It’s an important document that demands careful consideration of all the steps in the process, from selecting a release date to writing and gathering the content. To help your organization create its best annual report yet, Mission Minded has developed “Your Annual Report is a Fundraising Tool,” a free guide that maps out the six vital steps to making your report a success. Download it here. On May 2, we’ll be presenting this topic at... +Read More
“Spun: Adventures in Textiles” to Open at Denver Art Museum
On May 19, Denver Art Museum will unveil its new exhibition, “Spun: Adventures in Textiles.” When helping to brand the exhibition, Mission Minded took a strategic approach, analyzing the Museum’s audiences, goals, and brand position. With the input and collaboration of Museum staff, Mission Minded helped create the name and designed the campaign that will attract visitors this summer. In the campaign’s main image, the fabric’s bold colors point to the diversity and vibrancy of the artwork. The camera’s upward-facing angle points to the wonderment that viewers feel when observing... +Read More
Dove: A Lesson in Brand Differentiation
In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and brilliantly executed from a branding perspective. There’s a lot to question in our beauty-obsessed culture, and Dove has clearly, positively differentiated itself in the beauty marketplace by relentlessly marketing a single, overarching message: we should be content with who we are. The company offers a breath of fresh air with its Real Beauty Sketches video, which has gone viral on every imaginable social media platform. The video... +Read More
9 Ways to Make Your Next Website Really, Really Good
Do you think your organization’s website isn’t your job? Since your website can help you raise more money, recruit more volunteers and gather momentum for your mission, making sure it’s top-notch is the job of nearly everyone at your organization – including you. So read on. And make sure to influence, if not lead, the next website redesign your organization takes on—even if you don’t think it’s in your job description. We’re proud of the fabulous websites we design for Mission Minded clients. So when it came to redesigning our own, we knew it had to be at least as good. These... +Read More
Sense & Sensibility to Open at Denver Center for the Performing Arts
Starting on April 5, The Denver Center for the Performing Arts will open its doors to a general audience for a world premier musical production of Sense & Sensibility. Mission Minded led the creation of the tagline and graphic promotional materials for the show, which is based on Jane Austen’s classic novel. These exciting visuals utilize a contrast between warm and cool colors to suggest a timeless, universal conflict that is central to the novel: emotions versus rationality. This classic comedy, made contemporary with a musical twist, is appropriate for all ages and will run through... +Read More
