Our Blog


Creative or Consistent? How About Both.

If your organization creates campaigns year after year, you know the challenge: How do you make sure your creative stays true to your brand, while also bringing something fresh and new to the table? On the one hand, each season brings new offerings for your audiences and new goals for your team—this is especially true if you’re an arts organization. On the other hand, the mission driving the work of your organization has almost certainly remained the same. You may have new information to share each season, but how you share it should always reinforce the personality and brand you’ve... +Read More

3 Ways to Ensure Your Next Email Solicitation is On Brand

Do your emails align with your organization’s brand strategy? Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. They take a tone that is out of sync with its overall communications in an overzealous attempt to get attention. Here’s how to ensure your next email solicitation is both on brand and instantly compelling to would be donors: 1. Know your message. A clear, compelling, succinct set of key messages, used... +Read More

5 Ways to Communicate Better in the New Year

There are best practices of branding and communications that any nonprofit can put into place without a lot of hullaballoo. Like the new year’s resolutions so many of us make this time of year, employing best practices sometimes just comes down to reminding ourselves of the common sense good habits we already know we should adopt. It’s not that we need to learn something new about nonprofit communications that makes our spine tingle with excitement. It’s that we need to employ what we already know, without putting off doing it any longer. Ask yourself how many of the things on this list... +Read More

Why Should Funders Know About Your Brand?

Who needs to be educated about your brand? Your stakeholders? Of course. Your board members? Definitely. But what about your funders? It may seem tricky, but it’s really a no-brainer. Recently, I had the privilege of attending several presentations made by a nonprofit’s Executive Director and Development Director to its key funders. This organization had done thorough, excellent work on developing their new brand strategy and were excited to share their diligence with those who had a vested interest in their efforts. The result? Marvelous dialogue, ideas for new collaborations, and a... +Read More

What We’re Thankful for This Year

With 2014 coming to a close, we thought you’d enjoy these reflections on how our colleagues and clients inspired us this year and why these experiences make us feel grateful. What’s best about working at Mission Minded? On a daily basis, we witness the passion, dedication, and hard work that drives others to make a difference in our world. Read on for thoughts from our team, and ask yourself what makes you feel grateful in your own work. Jennie: I’ve been struck this year by how many of our clients are serving people many of us never see, or maybe even choose not... +Read More

Aaron Rosenthal

Making the Most of Your Engagement with Mission Minded

The author is the Marketing and Communications Manager of Mission Minded client, Children’s Council of San Francisco. From the spring of 2013, when we began our branding engagement, through June of 2014, when we launched our new web site, a group of us at Children’s Council of San Francisco got to know our colleagues at Mission Minded quite well. And Children’s Council derived a number of benefits from that work. We have a clear sense of who we are and the reputation we are committed to building. We know how to describe the impact of our work (cool!) instead of bogging it down... +Read More