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Why Coaching for your Nonprofit is a Good Investment

Posted by on April 26th, 2022
Posted in Blog, Coaching   

In today’s competitive marketplace for great talent, showing your employees that you truly care about their success is a must. Yet working at a nonprofit often means the financial compensation is less than other jobs, so finding other ways to ensure your employees feel valued is essential. 

Today’s employees, especially Millennials and GenZ, want their job to provide meaning, rapid growth, and alignment with their personal values. And all generations are motivated by setting and achieving challenging goals that are measurable and have impact.

Offering employees access to a professional coach benefits the employee, your entire team, and ultimately your mission. People who receive coaching feel empowered to achieve their goals, which makes them happier, and helps them have a greater impact at work. Who wouldn’t want to stay at a job where they feel valued and successful?

Even before the impact of a worldwide pandemic ravaged the nonprofit sector, and those working hard within it, retaining great people was a challenge. The stress of being asked to achieve a great deal with minimal resources often leads to burnout. With coaching, your staff prioritizes more effectively, helping avoid burnout. Working smarter, not just faster and longer, leads to greater impact and sustainability.

7 Benefits of Coaching:

  • Successfully manage stress and workloads
  • Break through blocks, limiting beliefs and habits that hold you back
  • Feel more confident in your role
  • Work more effectively and collaboratively with colleagues
  • Identify and fill skill and knowledge gaps
  • Prepare to take on more responsibility
  • Be a resilient leader and role model

Jennie Winton coaches nonprofit leaders to have more impact, balance and happiness at work. Learn more here and email Jennie@Mission-Minded.com to explore how coaching can help you and your team.


Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach.

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