messaging

Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)

Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)

You’ve got a mission, tagline, and elevator pitch, but are they doing the job? In Part 2 of our Headline series, we unpack why each message plays a unique role,…

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Every Organization Needs a Headline. What’s Yours? (Part 1)

Every Organization Needs a Headline. What’s Yours? (Part 1)

Nonprofits and schools are facing shorter attention spans, fiercer competition, and more noise than ever. That’s why we’ve evolved our Minute Message Model™ with one powerful new tool: the Headline.…

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2025 Trends: How Schools Can Meet The Moment

2025 Trends: How Schools Can Meet The Moment

Schools play a fundamental role in communities around the world, especially in difficult times. We’re not going to pretend that 2025 hasn’t gotten off to a rough start. Whether you’re…

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Part 2: Strategic Reinvention in Action

Part 2: Strategic Reinvention in Action

Mission Minded has rebranded! Here are some of the cultural and market forces that shaped it and how we predict they’ll impact foundational strategies for your organization.

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