How to Write a Compelling Case for Support: The 3-Part Formula Behind Multimillion-Dollar Campaigns
If donors read your appeals and feel moved but don't give, you're probably missing one of three critical elements. Here's the formula that works.
You’re Not Alone: 4 Cross-Over Themes Affecting Schools and Nonprofits Right Now
What would be missing if your organization disappeared tomorrow? Four trends every nonprofit and school leader needs to sit with right now.
Your Elevator Pitch, Mission, and Tagline—Why They’re Not Enough Without a Strong Headline (Part 2)
You’ve got a mission, tagline, and elevator pitch, but are they doing the job? In Part 2 of our Headline series, we unpack why each message plays a unique role,…
Every Organization Needs a Headline. What’s Yours? (Part 1)
Nonprofits and schools are facing shorter attention spans, fiercer competition, and more noise than ever. That’s why we’ve evolved our Minute Message Model™ with one powerful new tool: the Headline.…