How to Write a Compelling Case for Support: The 3-Part Formula Behind Multimillion-Dollar Campaigns
If donors read your appeals and feel moved but don’t give, you’re probably missing one of three critical elements. Here’s the formula that works.
If donors read your appeals and feel moved but don’t give, you’re probably missing one of three critical elements. Here’s the formula that works.
Romayne spent years at BBDO and Chiat/Day before bringing that same rigorous strategic thinking to education. She now guides school boards and nonprofit leaders to build audacious strategic plans and brands that hold up long after the retreat is over, from San Francisco to Baltimore to LA.
Your board wants the campaign to succeed — they just don’t always see why communications are part of that. This guide helps you frame the case they need to hear.
Great campaign communications don’t just inform donors — they inspire. This guide covers six essentials, from case for support to organizational alignment, that separate campaigns that break records from those that fall short.
Anniversaries look like celebrations from the outside. Inside mission-driven organizations, they’re something rarer — a moment when your entire community is paying attention, and you can turn that into brand momentum and real fundraising results.
If your campaign sounds like every other appeal in your donors’ inboxes, they won’t give — not because they don’t care, but because you didn’t give them a reason to choose you. Here’s how to make your next campaign impossible to ignore.
Major donor relationships are built on trust and alignment — but too many nonprofits rely on generic outreach that undermines both. This webinar explores how brand strategy strengthens every touchpoint in your major gifts program.