A clear brand — one single, differentiating idea your school is known for — is what makes an admissions campaign feel cohesive instead of cobbled together. Here’s what that looks like in practice.
Donor emails that feel off-brand don’t just underperform — they erode trust. Here’s how to make your next solicitation consistent with your voice and instantly compelling to the people you’re asking to give.
Getting major gifts from Silicon Valley requires a different kind of cultivation. Here are 11 insights from a nonprofit development director who spent years doing it well.
When donors feel pulled toward more “urgent” causes, arts organizations face a specific fundraising challenge. Here’s how to frame your work as essential — not optional — without apologizing for what you do.
Most fundraising emails compete for attention by announcing their own importance. Here’s what a standout email from Alternatives in Action did differently — and what your organization can take from it.
A strong feasibility study and a top fundraising consultant aren’t enough if your case falls flat with donors. Here’s why brand strategy — not just a case for support — is what separates campaigns that close from those that stall.
Younger donors aren’t disengaged — they’re different. Nonprofits with aging donor bases need a message strategy that earns loyalty across generations without abandoning the mission that built them.
You finally have the meeting with a major donor. Now comes the real work — six ways to make a case for support that creates urgency, builds narrative, and gives the donor a clear reason to say yes.
Timely, sincere donor acknowledgment isn’t just good manners — it’s one of the most reliable ways to increase giving over time. Here’s how to make gratitude a strategic part of your fundraising program.
