How to Talk to Your Next Generation of Donors
Younger donors aren’t disengaged — they’re different. Nonprofits with aging donor bases need a message strategy that earns loyalty across generations without abandoning the mission that built them.
Younger donors aren’t disengaged — they’re different. Nonprofits with aging donor bases need a message strategy that earns loyalty across generations without abandoning the mission that built them.
You finally have the meeting with a major donor. Now comes the real work — six ways to make a case for support that creates urgency, builds narrative, and gives the donor a clear reason to say yes.
Timely, sincere donor acknowledgment isn’t just good manners — it’s one of the most reliable ways to increase giving over time. Here’s how to make gratitude a strategic part of your fundraising program.
In an era of automated donor journeys, a handwritten note still does something no email can — it tells the reader they were worth the effort. Here’s why that signal matters more than ever.