Why Your Nonprofit Needs an Enemy
Every compelling brand story has an antagonist. For nonprofits, that’s not a competing organization — it’s the problem you exist to solve. Here’s how naming your enemy sharpens your messaging and mobilizes support.
What “Wheel of Fortune” Can Teach You About Your Brand
The most successful contestants didn’t guess randomly — they used pattern recognition to solve the puzzle fast. Your audiences do the same thing with your brand. Here’s what that means for how you communicate.
We Changed Our Tagline — and It Wasn’t Easy
After more than a decade, Mission Minded’s tagline stopped feeling like us. Here’s what it took to change it — and what the process taught us about the difference between a tagline that fits and one that merely works.
4 Tips to Keep Your Nonprofit Event On-Brand
Events are a brand statement whether you plan them that way or not. Here are four ways to make sure your next nonprofit event reinforces your identity — not accidentally undermines it.
Creative or Consistent? How About Both.
Season after season, mission-driven organizations face the same tension: stay true to your brand or bring something new. The answer isn’t a compromise — it’s a framework for doing both at once.
Why Should Funders Know About Your Brand?
Most nonprofits share their brand strategy with staff and board — but not with funders. Here’s why that’s a missed opportunity, and what happens when you do it well.
Making the Most of Your Engagement With Mission Minded: A Client Perspective
The marketing and communications manager of Children’s Council of San Francisco reflects on a year-long branding engagement — what worked, what surprised her, and what other nonprofits should know going in.
Your Brand Is a Shortcut. Where Does It Lead?
A strong brand does one thing fast: it moves the right audiences toward the right action. If yours isn’t doing that, here’s how to diagnose what’s in the way.
A Branding Mistake We Almost Made
We tell clients their brand is built in every interaction — and we nearly forgot that ourselves. Here’s what we learned when we caught ourselves mid-mistake.