The One Sentence Your Organization Can’t Go Without
What if one sentence could stop someone mid-scroll and make them care about your mission? This webinar walks you through how to craft the headline that does exactly that.
Why Your Elevator Pitch, Mission, and Tagline Aren’t Enough — and What Is (Part 2)
Your mission statement, tagline, and elevator pitch each do a specific job — but none of them can replace a strong Headline. Part 2 of our series on the Minute Message Model™ breaks down why each message matters, and what’s missing when the Headline isn’t there.
Every Organization Needs a Headline — What’s Yours? (Part 1)
Shorter attention spans and fiercer competition mean one thing: your organization needs a single sentence that makes people care. The updated Minute Message Model™ starts here.
How to Keep Good Nonprofit Creative From Getting Killed by Groupthink
The hardest part of the creative process isn’t generating bold ideas — it’s keeping them alive. Four steps to help nonprofit leaders protect strong work from the slow death of consensus.
