Behind the Brand: Canal Alliance’s New Visual Identity
A brand strategy, key messages, new visual identity, and website — here’s an inside look at how Mission Minded helped Canal Alliance clarify and amplify what they stand for.
Behind the Brand: Q&A With Dr. Mike Walker, Head of School at SF Day
Dr. Mike Walker led San Francisco Day School through a full rebrand. He shares what he hesitated about, what surprised him, and what he’d tell any head of school considering the investment.
These Walls Talk: Using Office Space to Extend Your Brand
Your conference rooms, hallways, and common areas are brand real estate most organizations leave blank. Here’s how to turn your physical space into a story your staff, clients, and visitors experience every day.
5 Ways to Ensure Your Nonprofit’s New Name Hits the Mark
Renaming a nonprofit is one of the boldest moves a leadership team can make. Here’s how to set your new name up for the clarity and resonance it needs to stick.
Messaging That’s Memorable for Your Nonprofit
In a culture saturated with noise, the organizations that attract more support are the ones with messages people can actually remember and repeat. Here’s a model for building messaging that sticks.
Nonprofit Branding Project RFP Template
Writing a branding RFP for the first time? This template gives you a clear starting point — covering scope, timeline, evaluation criteria, and the questions that help you find the right partner for the work.
How to Tell Your Organization’s Story
Your organization’s story should make your work stand out and stay with people long after they’ve heard it. Here’s how to build a narrative that earns attention and drives action.
Taglines That Tell: A Guide for Nonprofit Organizations
A pitch-perfect tagline anchors every message your organization creates. This guide covers what makes a tagline memorable — and how to know when yours is doing the work it needs to do.
Launching Your New Name
A new name only works if it lands. This guide walks through how to introduce yours in a way that builds momentum, re-engages donors, and gives your community a reason to rally around the change.