6 Ways to Communicate Better Right Now
Better communications doesn’t always mean a full brand overhaul. These six habits — most of which you already know — are worth committing to today.
What Would You Tell Your Past Self About Your Nonprofit Brand?
After years of working with mission-driven organizations, we’ve heard a consistent theme: leaders wish they’d invested in their brand sooner. Here’s the advice we hear most — and why it still holds.
Considering a Nonprofit Branding Project? What to Expect
A brand strategy project is a significant investment of time, money, and organizational energy. This guide lays out what’s involved and what conditions need to be in place for it to succeed.
Launching Your Brand Digitally: 5 Tips for Nonprofit Success
A brand launch without a digital plan leaves your most reachable audiences behind. These five tips help nonprofits coordinate their digital rollout and reach new supporters from day one.
3 Reasons Brand Is Essential to a Successful Nonprofit Merger
When two nonprofits merge, the hardest work isn’t legal or financial — it’s building a brand the new entity can stand behind. Here’s why brand strategy belongs at the center of the merger process.
8 Questions to Ask Before You Change Your Nonprofit’s Name
Even awkward or outdated names hold real brand equity. Before your organization commits to a name change, these eight questions help you make a clear-eyed case — for staying or going.
If Brands Were People, Would Anyone Want to Spend Time With Yours?
Most nonprofits spend their communications talking about themselves — programs, stats, history. The brands that attract more support are the ones that make the audience feel seen. Here’s the difference.
Are Your Values Inclusive?
Your values are the most authentic part of your brand — and they need to be expressed, not just stated. Here’s how we rethought our own values language to reflect a deeper commitment to inclusion.
Your School’s Brand During Uncertain Times
When the world feels uncertain, families start asking whether tuition is worth it — and generic messaging won’t reassure them. Here are nine steps to reach parents with messages that speak to their concerns and reinforce what makes your school worth committing to.