Dr. Mike Walker led San Francisco Day School through a full rebrand. He shares what he hesitated about, what surprised him, and what he’d tell any head of school considering the investment.
Independent schools compete for students who are the right values fit — not just the right academic fit. These ten marketing tips help you build a reputation that attracts the families you’re looking for.
You’ve got the consultant and the feasibility study, but your case for support still falls flat. The missing piece is often brand. Here are eight steps to give your capital campaign a big organizing idea that makes donors want to give.
Random posts won’t move the needle. A school social media campaign needs clear goals, the right audiences, and a real timeline — here are eight steps to build one that actually hits your enrollment or fundraising targets.
If your school is weighing a brand, messaging, or admissions engagement, here’s what to expect from Mission Minded’s approach — and how to know if it’s the right fit for where you are.
Your school’s website is often a family’s first impression of your brand — yet too many stop at school colors and event photos. Here are three ways to make yours as distinctive and alive as a walk through campus.
When Crystal Springs Uplands School opened a second campus, the risk was fragmentation — two locations, two stories, one confused audience. Here’s how a single brand video held it all together.
San Francisco Day School’s rebrand started with a single, differentiating idea — and proved that when brand strategy is right, everyone in the building can feel it. Here’s what the process looked like and what your school can take from it.
Budget pressure and tight timelines push schools to default to last year’s approach — and the same avoidable mistakes keep showing up. Here’s what to stop doing before this admissions season gets away from you.
