20 School Communications Resources Worth Bookmarking

December 12, 2022
Mission Minded "M 20 years" anniversary logo over angled photo panels of students and adults

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For our 20 Years! celebration, we’ve compiled a list of free resources below to help you communicate more effectively in 2023.

Whether it’s brand and messaging, fundraising, an enrollment campaign, or a strategic plan, you’ll find our instructive blog posts, guides, and webinars helpful as you create communications that invite more families to join your school community, donors to your campaign, and loyal faculty, staff, and volunteers to your mission.

Thank you for amplifying the good with us!

If You’ll Be Working on Brand and Messaging…

Aerial view of a tree-lined campus path with the text
Flint Hill School’s website landing page

Define (or refine) your unique brand, so there’s no mistaking what you stand for and how you’re different to invite mission-aligned families.

  1. Blog post: Three Strong Brands and What You Can Learn From Each
  2. Blog post: Name the Thing: How DEI Plays a Role in Your Brand
  3. Blog post: How Brand Powers Your Recruiting and Retention
  4. Free guide: Considering a Branding or Admissions Project?
  5. Video series: An Easy Way to Refresh Your School’s Brand

If You’re Planning a Capital Campaign…

Spiral-bound report cover reading
San Francisco University High School’s Next Level capital campaign brochure

Engage your audiences so that they recognize your school instantly and associate the way you look with the values you hold and the outcomes you help students achieve.

  1. Blog post: A Smart Way to Stretch Your Marketing Budget
  2. Blog post: 7 Essential Questions to Ask Before Your Next Web Project
  3. Blog post: 10 Mistakes to Avoid with Your Next Fundraising Video
  4. Free guide: School Websites that Get Brand Right
  5. Free guide: Your Annual Report is a Fundraising Tool

If You’re Planning an Admissions or Enrollment Campaign…

Chatham Hall viewbook spreads with the headline
Chatham Hall’s Step Into Your Power admissions brochure

Create bold, on-brand admissions communications to invite mission-fit families and increase enrollment yield.

  1. Blog post: How a Clear School Brand Benefits Enrollment
  2. Blog post: Did You Meet Your Enrollment Goals?
  3. Blog post: How to Get Gender Right in Your School’s Brand
  4. Blog post: 9 Mistakes Your Independent School Can Avoid
  5. Free guide: Messaging That’s Memorable for Your School

If You’ll Be Creating a Strategic Plan…

Curtis School strategic plan cover titled
Curtis School’s strategic plan brochure cover

Inspire, focus, and align your community around student outcomes like never before with a strategic plan that breaks the mold.

  1. Blog post: Are You Ready to Embark on a Strategic Plan?
  2. Blog post: What Will You Celebrate This Time Next Year?
  3. Free guide: A 6-Phase Framework for Inspired Strategic Planning
  4. Free guide: Answers About Strategic Planning for Your School
  5. Webinar: Achieving the Elusive, Visionary Strategic Plan

If You’re Looking to Up Your Print and Digital Design…

Brand identity collateral for The Brandeis School of San Francisco: brand book cover reading
The Brandeis School’s print and digital assets

Engage your audiences so that they recognize your school instantly and associate the way you look with the values you hold and the outcomes you help students achieve.

  1. Blog post: A Smart Way to Stretch Your Marketing Budget
  2. Blog post: 7 Essential Questions to Ask Before Your Next Web Project
  3. Blog post: 10 Mistakes to Avoid with Your Next Fundraising Video
  4. Free guide: School Websites that Get Brand Right
  5. Free guide: Your Annual Report is a Fundraising Tool

Ready to take the next step for your school’s brand, campaign, or strategic plan? Or simply have a question? Reach out so we can help and explore the possibilities for your school.

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