Your Brand is the Key: Unlock Fundraising Success
If you’re falling short of your fundraising goals, it may be time to strengthen your organization’s brand. Many nonprofits and schools overlook their brand as a foundational piece in their…
The Power of Simple Language
“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…
Be Honest About Competition—It Might Just Make You a Better Collaborator
People don’t like to talk about competition in the nonprofit world. For many, competition suggests a dog-eat-dog fight where one valuable nonprofit edges another out of the marketplace. It’s more…
Inclusivity is More than a Best Practice
In the nonprofit and education sectors, there is an increasing awareness and effort to produce communications that are inclusive and anti-racist. But what happens when, in an effort to be…