Posted by Zach Hochstadt on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling Tags: brand, branding, character, characteristic, demographic, messages, persona, personae, personas, profile, psychographic
Recently we posted an article about using the power of personas to craft more focused messages and better communications.
These character sketches are psychographic profiles. When developed, they can help you think about your audiences’ motivations, which helps you write the messages that compel donors, volunteers and others to take action.
As a follow up to that article, here are 10 questions you can ask yourself to bring your character to life:
What other questions have you asked yourself? Have you created a character you think is particularly evocative? Post a comment. We want to hear from you!
Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.
See all posts by Zach Hochstadt