“So, what does your organization do?” If these words strike fear in your heart, you’re not alone.
We frequently hear from our nonprofit clients that they know why their organization matters, but don’t always know how to sum it up succinctly. They report wasting time delving into program details as they grasp for something to say, not really knowing if they’re making a real connection with their reader or listener. This lack of brevity and focus makes it hard to hold their audiences’ attention, much less engage them passionately in the work.
We created the Minute Message Model so you’d have a way to talk about the complexity of your work in a way that people can really understand.
In our noisy, sound-bite culture you need a way to quickly and memorably state your case. Our Minute Message Model is designed to do just that. By using it to create powerful messages, you’ll confidently represent the organization you love, helping you attract more support from more people.
Mission Minded’s tailored training session combines our decades of experience in nonprofit marketing with case studies and hands-on exercises. It’s not magic—you just need a framework that puts the important stuff first, before filling in the details. And we can help with that.