Yesterday Chris Hughes, one of the founders of Facebook, and a key strategist behind Barack Obama’s online presidential campaign announced the launch of a new charity site designed to connect good people with good causes.
The site seems to leverage the power of Facebook and other social media sites to specifically connect those who seek who are philanthropically minded — as donors and as volunteers — with organizations working to make a difference in the world.
At Mission Minded, we’ve been helping many of our clients think through the challenges of effectively using social media by helping them think strategically about how to get the greatest return on their social media marketing dollar.
Jumo.com seems to offer an important new opportunity for nonprofits because it reaches a user-base already self-identified as philanthropically minded.
As the site develops over the next six months, every nonprofit communications professional around the world should be watching. Will the “next big thing” make our work easier or introduce a new wrinkle?
Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.
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