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Brand Strategist

“Working at Mission Minded, you can expect to be utterly astounded. First, by the seen and unseen challenges faced by the communities our nonprofit clients serve. Second, by the compassionate commitment of those same folks who dedicate their livelihoods to meeting these challenges head-on. And third, by the elegant talent of your Mission Minded colleagues in guiding these organizations towards a clearer, brighter, and more powerful presence.”
-3 year Mission Minded employee
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Overview

Mission Minded, a branding firm that works exclusively with nonprofits, foundations and independent schools, seeks a dynamic Brand Strategist to work with us on behalf of some outstanding clients. This position will also include work in digital strategy and communications planning.

We’re committed to creating an inclusive environment where diverse voices are active in all aspects of our organization. This requires a culture of inclusion, in which all individuals feel respected and are treated fairly, and different viewpoints, opinions, thoughts, and ideas are encouraged and embraced. We consider diversity comprehensively, including race, ethnicity, gender, sexual orientation, ability and disability, age, and other factors that shape creative perspective and professional experience.

Our vision is that no good cause should suffer from bad communication. The way we work toward that goal is to craft some of the most magnetic nonprofit brands around. We teach clients why brand matters and how it can amplify the work they do. Because these are organizations with limited resources, we make sure that our brand work is clear, cogent, and actionable. It has to ring true without the benefit of big marketing budgets. So our strategists have to be, in a word, great.

As a Brand Strategist with Mission Minded, you’ll create and clarify brands, messages, and other written deliverables on behalf of our clients. You will work with your colleagues to conduct and analyze qualitative and quantitative research, artfully facilitate brand strategy meetings, write inspired brand strategy documents, act as a client liaison, write clear and captivating messaging, and provide counsel as needed.

As in all good strategy development, we are constantly pushing ourselves and our clients to think bigger, broader, deeper. We like to challenge assumptions. We like to look at problems from multiple angles to find the best solution. So being someone who is comfortable with collaboration, input, and iterative thinking is key.

We’re a small company, and we genuinely value and respect one another. Since all of us are based in home offices, we welcome the chance to see each other non-digitally.

Because we’ve been around for nearly 20 years, we’ve developed a very strong reputation in the nonprofit community. Much of our business comes through referrals from previous clients. We’re proud of that. So we set high standards for our work, and we’re very committed to excellent customer service. This means all recommendations are based on sound strategy. Well written. Delivered with clarity. On time. Typo-free.

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You will work in teams with the Director of Brand Strategy, the Creative Director, and other strategists and designers as needed. Responsibilities will be quite varied: project management, planning and conducting research among clients and their constituents, facilitating day-long brand sessions with clients, developing brand briefs, writing reports and marketing materials, and creating key messages for client use. You will also spend a portion of time (roughly 25%) developing website recommendations documents, digital briefs, communications plans, and creating and managing digital campaigns.

Although Mission Minded is a for-profit company, our clients work with limited budgets and often within constrained resources; our compensation reflects that reality. The salary range for this position is $58,000-$70,000 depending on experience. We offer additional non-salary benefits (such as healthcare, professional development funds, etc.) that contribute another 20-25% above this. And there is qualitative compensation in supporting the work our clients are doing to make the world a better place.

Please contact us about this opportunity if you are strategic, a self-starter, someone who enjoys working from home, a great communicator, a terrific writer, possess nearly maniacal attention to detail, and have experience in and/or a demonstrated commitment to the nonprofit sector.

This is a full-time position. You will work from your own office and occasional travel to client locations will be required (most of our clients are in the Western US). You use your own office technology including an Apple computer (we’ll provide if necessary), software, and phone.

 

Responsibilities

  • Partner with Senior Brand Strategists, while collaborating with all team members in the design and timeline of client projects. Handle all meeting scheduling for the project.
  • Develop research appropriate for client needs and budgets
  • Conduct qualitative research; experience in quantitative research a plus
  • Co-lead client brainstorming meetings (Travel as needed)
  • Write compelling brand briefs and present client deliverable documents
  • Write, or contribute to, creative briefs
  • Participate in group creative and strategy sessions
  • Collaborate with design team in development of design deliverables
  • Write key messages, taglines and names for client use
  • Develop digital marketing strategies, communications, and website recommendations and plans
  • Write digital briefs; develop and write digital campaigns
  • Manage project timelines, schedule meetings and facilitate workflow as needed
  • Serve as a one of two key client liaisons
  • Attend virtual weekly staff meetings
  • Participate in business development for Mission Minded. This could mean in-person or phone meetings with potential clients, as well as contributing to proposals.

Requirements

  • Minimum three to five years experience working in a nonprofit organization marketing department, advertising agency, PR firm, or marketing agency
  • Demonstrated interest in the nonprofit sector through employment and/or volunteer responsibility
  • High-level understanding of brand strategy
  • Experience developing and implementing effective digital campaigns
  • Exceptionally high attention to detail
  • Excellent critical thinking, written and verbal communication skills
  • Comfort presenting in front of a large group; experience facilitating a group a plus.
  • Experience working within a creative organization
  • Highly organized with a strong sense of urgency and an ability to effectively prioritize
  • Extreme enthusiasm for customer service
  • Experience working independently
  • Adept user of Microsoft Office, Keynote, Basecamp 3, Slack, Trello, Google Analytics, Google Suite

If this sounds like you, we’d welcome your cover letter and resume. Please include how you personally define brand strategy, and send it to Sarah Moore, Director of Brand Strategy, at sarah.moore@mission-minded.com. No phone calls, please.

Job Location

Mission Minded is a national, virtual company. Based on the majority of our client locations, we prefer candidates that live west of Chicago.

About Mission Minded

Mission Minded hires people who are adept at unearthing a great idea and then working diligently to make it even better. We’re looking for people who are as passionate about making a positive difference in our world as they are about strategic communications, flawless work, and excellent customer service. We are a group of diverse perspectives and voices who bring our heads and hearts to work every day.