Posted by Zach Hochstadt on April 24th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design Tags: annual report, charity, freelance designer, freelance writer, good graphic design, nonprofit, nonprofit annual reports, nonprofit marketing, raise more money, should we publish an annual report?
A good annual report should achieve multiple goals. In rank order those are:
1. Attracts new and continued interest in supporting your work
2. Reassures donors that their investment made real impact
3. Recognizes donors for their generosity
4. Reports on the financial state of the organization
At Mission Minded we believe that the best way to achieve all of these goals is to use compelling storytelling in a narrative style that draws the reader in and creates an emotional connection.
We use facts, figures, and details as the backdrop that “makes the case.” Photos and stories should comprise the majority of the content, financials and donor lists should constitute the minority.
Visit https://mission-minded.com/ar_marineducationfund.html for some good examples of annual reports that tell a story donors can’t ignore.
Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.
See all posts by Zach Hochstadt