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What should your annual report accomplish for you?

Posted by on April 24th, 2009
Posted in Blog, Nonprofit Annual Report, Nonprofit Copywriting, Nonprofit Design    Tags: , , , , , , , , ,

A good annual report should achieve multiple goals. In rank order those are:

1.    Attracts new and continued interest in supporting your work

2.    Reassures donors that their investment made real impact

3.    Recognizes donors for their generosity

4.    Reports on the financial state of the organization

At Mission Minded we believe that the best way to achieve all of these goals is to use compelling storytelling in a narrative style that draws the reader in and creates an emotional connection.

We use facts, figures, and details as the backdrop that “makes the case.”  Photos and stories should comprise the majority of the content, financials and donor lists should constitute the minority.

Visit https://mission-minded.com/ar_marineducationfund.html for some good examples of annual reports that tell a story donors can’t ignore.



Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.

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One response to “What should your annual report accomplish for you?”

  1. Great site…keep up the good work. I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,

    A definite great read…:)