Capital campaigns are launched to raise the money needed to allow an organization to grow. So it’s no surprise that the arguments prospective donors hear about why they should support a campaign are highly rational, logical, and measured.
Unfortunately, that’s not enough for most donors.
Common capital campaign communication mistakes include:
- Focusing solely on the need, rather than the emotion
- Failing to lean into the existing brand of your organization
- Using boring, expected appeals
- Failing to align your communications to the realties of today
- Not thinking deeply about the target audience of the campaign
If you’re doing any of the above, then you’re missing the chance to truly engage donors in a way that ensures their enthusiastic, generous support.
Join us on June 30th at 2PM MTN for our webinar, “A Fresh Formula for Capital Campaigns: How to Create Powerful Communications and Successful Outreach.”
If you’re an Executive Director or Marketing, Development, Admissions or Communications professional, this online workshop will provide you with the formula for capital campaign communications success.
We will guide you on how to use and implement this simple formula to stoke donor support and find the right balance between rationale, urgency, and emotion that will make your next campaign your best one yet!
Senior Strategist and Manager of Communications, Abbey Meyers and Director of Education Strategy, Romayne Levee will walk you through case studies and hands-on exercises that leave you both confident and inspired to apply this fresh formula to your next campaign. You’ll also leave with the handouts and resource list to continue upping your brand and messages game.
In an era of constant challenge and change, clearly communicating what makes your organization unique and essential has never been more difficult—or more important.