Mission Minded recently helped refresh the brand of California Partnership to End Domestic Violence. Our work culminated in new key messages, a new tagline, Together, We’re Stronger, and re-design of their logo. Writing and design of an annual report is now under way.
The California Partnership to End Domestic Violence believes that by sharing expertise, advocates and legislators can end domestic violence. Every day they inspire, inform and connect all of those working on this issue, because together everyone is stronger.
The brand promise centers on a single idea: that when expertise — that of the Partnership, domestic violence organizations, law enforcement and legislators — is shared, an end can be put to domestic violence in California.
“The tagline is powerful and we knew we needed a visual motif for the new logo that would effectively reinforce the brand values of unity/teamwork and reciprocal expertise — all while also ensuring that the optimism of the brand came through,” said Mission Minded design director Rod Lemaire.
The new tagline and visual identity were announced to the Partnership’s members at their annual conference held in September.
“The marketing presentation, logo, and tagline, all went over brilliantly! People were very pleased, and especially jazzed about the logo, so thanks to the Mission Minded team,” wrote Camille Hayes, public affairs specialist for the Partnership in a recent email to us.
Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach.
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