Michelle Watson is a creative strategist with an ad agency background, building foundational brand strategies for national brands, nonprofits, and startups. She works collaboratively with brands to define who they are when they’re at their best.
She’s crafted strategy for brands like YETI, Shiner Beers, Whataburger, Guitar Center, Castor & Pollux Organic Pet Foods, Recalibrate Studio for mindfulness, and the Cibolo Nature Center. She’s also spoken on brand strategy and storytelling as a guest lecturer at the University of Texas at Austin.
Michelle believes doing right by people and the planet will be a marker of the future’s most impactful organizations. Naturally, she wants in on the action. As a writing tutor, she’s particularly passionate about organizations that promote literacy. As someone who finds joy in getting dressed daily, she’s also interested in sustainable textiles.
She’s a metalsmith, professes unconditional love for fluffy dogs, and can get into anything with a plot.
You can read more about Michelle here.