Posts tagged “persona”
Posted by Zach Hochstadt on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling
Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …
Posted by Zach Hochstadt on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling
In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …
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